Compare · Deep linking & attribution platform
sniffurlvsBranch
The deep links teams love, without the weight or the bill
Branch has excellent deep linking, but it comes wrapped in a broad platform, a heavier SDK, and monthly-active-user pricing with no public tiers and a steep jump the moment you pass its 10,000 MAU free cap. For most teams that is a lot of weight and cost for links that open the right screen. sniffurl gives you the same core, smart routing, deferred deep links, branded domains, QR codes, web-to-app banners, and per-link attribution, with a lighter SDK, transparent pricing on attributes, and a first link working in minutes.
Bottom line
For teams that want reliable, branded, attributed deep links without MAU pricing or a heavy SDK, sniffurl is the better default. Branch only pulls ahead at enterprise scale with its full platform.
Competitor details reflect public information and may change. sniffurl includes 5,000 free attributes a month.
Why teams pick sniffurl
- You want links that reliably open the right screen, plus attribution tied to each link and campaign.
- You want to avoid MAU pricing and the steep free-to-paid cliff at 10,000 MAU.
- You want a lighter SDK and a first working link in minutes, not a multi-week rollout.
- You want transparent, usage-based pricing with a free tier and no enterprise quote.
Where Branch still makes sense
- You operate at millions of MAU and want a broad enterprise measurement and audience suite beyond links.
Frequently asked questions
Why pick sniffurl over Branch?
You get the deep links Branch is known for, smart routing, deferred deep links, branded domains, QR codes, web-to-app banners, and per-link analytics, with a lighter SDK, transparent attribute-based pricing instead of MAU tiers, and a first link live in an afternoon.
How is pricing different from Branch?
Branch prices on monthly active users, with a free cap at 10,000 MAU and custom quotes above it that can jump sharply. sniffurl prices on attributes, with the first 5,000 a month free and transparent usage-based rates after, no quote required.
Can I migrate my existing Branch links?
Yes. Point a custom domain at sniffurl and recreate your link patterns. Old links keep working while you transition, and we will help map your routing rules.
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Try sniffurl free
Smart routing, deferred deep links, branded domains, and attribution, live in an afternoon. First 5,000 attributes a month are free.
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